If you are a student of marketing, you probably know what a “sales funnel” is If you have no idea what I’m talking about, it’s basically the business system where you will attract new prospects and the path they take once they have a “customer” .
Instead of labeling it as a “sales funnel,” I prefer to call it the “success funnel” mainly because the success of my video production business is determined by the process of effectiveness of this process clickfunnels discount 55 off.
At the top of the funnel, I have networking, video marketing, social media and email. These are the tools that I use to get prospects in my funnel so that I can eventually move them down the line. The cause of the funnel is an upside down triangle is because you have a lot of prospects who enter your funnel but will never become video production customers
I will not use this post to go over the merits of networking, video marketing, social media marketing or email marketing but just know that I believe all four of these tools are important for bringing success in my success funnel.
The next section of the funnel is labeled “Drive Traffic to Website.” I believe that if I can get prospects to visit my website, they will see within a few seconds or minutes why I am able to handle their video project My website does a great job of selling a prospect on my quality, capabilities and credibility. (I’m not saying it’s a perfect website, just that it’s very effective.)
The main marketing goal of the website is to get one of three things.
1.) Sign up for my email newsletter so I can stay in touch with them.
2.) Fill out the contact form if they want / need to request a quote for a video production.
3.) Call me directly if they want to request a quote for a video production.
I get a handful of inquiries for every week through my website so I know it’s doing its job. In order to get more inquiries, I need to be more aggressive in the first section of the funnel by networking more, posting more videos online, interacting via social media more often and a big email list that I can stay in touch with with a regular basis
The next step in the success of the label “Prospect Requests Quote.”
If the first stage is getting leads in my funnel and the second stage is working, then there are plenty of people emailing or calling to request a quote. If there is a lot of requests at any point in time, I need to analyze where the problem is high.